With Firefly, Adobe gets into the generative AI game

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Adobe’s Firefly Generative AI is Now Available to Everyone

The model then decodes the low-dimensional representation back into the original data. Essentially, the encoding and decoding processes allow the model to learn a compact representation of the data distribution, which it can then use to generate new outputs. Generative AI is a broad label that’s used to describe any type of artificial intelligence (AI) that can be used to create new text, images, video, audio, code or synthetic data.

firefly generative ai

Express is being used by millions of users globally—spanning all skill levels—to create captivating social content, compelling videos, visually stunning PDFs, digital cards and flyers, engaging book reports and resumes, and much more. These new AI-driven features are available now on desktop web, with plans to bring the latest version of Express to mobile soon. Adobe is designing Firefly to give all creators superpowers to work at the speed of their imaginations. With Adobe Firefly, producing limitless variations of content and making changes, again and again — all on brand — will be quick and simple. Adobe will also integrate Firefly directly into its industry leading tools and services, so users can effortlessly leverage the power of generative AI within their existing workflows.

Adobe Releases New Firefly Generative AI Models and Web App; Integrates Firefly Into Creative Cloud and Adobe Express

Considering all the unknowns and landmines in the world of LLM, responsible AI, copyright and IP issues, just to name a few, the company is wise to tread carefully. With this reality as the backdrop, Adobe is looking to Firefly to help creative professionals work more efficiently within their existing workflows. This should allow them to produce content faster, while eliminating more tedious repetitive tasks so that creatives can focus on higher-value, more satisfying work. For inspiration, expert tips, and solutions to common issues, visit Discord or the Adobe Firefly Community forum.

firefly generative ai

Generative AI (GenAI) is a type of Artificial Intelligence that can create a wide variety of data, such as images, videos, audio, text, and 3D models. It does this by learning patterns from existing data, then using this knowledge to generate new and unique outputs. GenAI is capable of producing highly realistic and complex content that mimics human creativity, making it a valuable tool for many industries such as gaming, entertainment, and product design. Recent breakthroughs in the field, such as GPT (Generative Pre-trained Transformer) and Midjourney, have significantly advanced the capabilities of GenAI. These advancements have opened up new possibilities for using GenAI to solve complex problems, create art, and even assist in scientific research. Adobe also launched a beta for Firefly today that showcases how creators of all experience and skill levels can generate high quality images and amazing text effects.

In my experience with Firefly so far, it’s generated some very cool effects — but I’ve also seen its limitations. It’s a cloud-based service, so there’s reason to expect Adobe will make good on promises of improvements as it retrains Firefly for better results. Adobe will raise its subscription prices by about 9% to 10% in November, citing the addition of Firefly and other AI features, along with new tools and apps.

Video related applications

While Firefly, like generative AI as a whole, is in its infancy, it’s clear that Adobe was not going to be left out of the AI race when it comes to image generation. Adobe has been in the AI game for a while now—separately from image creation—with its Sensei AI product. However, like many other AI and machine learning implementations, Sensei AI computes in the background rather than interactively like generative AI, making it less sexy and headline-worthy. Regardless, Adobe is not new to this and has already been using AI to drive insights and decisions within its marketing platforms. My initial assessment of Firefly is that Adobe is taking a human-centered, creative approach to AI.

Adobe launches generative AI for Creative Cloud users and raises plan prices – 9to5Mac

Adobe launches generative AI for Creative Cloud users and raises plan prices.

Posted: Wed, 13 Sep 2023 15:08:00 GMT [source]

Adobe chairman, president and CEO Shantanu Narayen said at the Summit that creators would eventually be paid for their original work using the generative AI. I believe that Adobe is still working out the details of this and will hold off on releasing a compensation model until the company has determined pricing on Firefly and fully understands the value-to-volume exchange for generative AI. Just this week, Microsoft announced Bing Image Creator, mere weeks after its ChatGPT integration launch. Large language models (LLMs) that power generative AI chatbots don’t encounter the same ethical complexity and copyright issues with text as with images, so the progression is reasonable.

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Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

The number of tokens available ranges from 1,000 tokens for users of all Creative Cloud, to 3,000 for Creative Cloud Pro customers. UBS analyst Karl Keirstead estimated in a report Thursday that Adobe will generate $400 million to $500 million in new revenue from the price increase in the company’s next fiscal year. He had expected Adobe to charge for a standalone Firefly subscription, though, not to have it folded into the overall Creative Cloud prices. “We … wonder if this says anything about Adobe’s confidence in a more direct Firefly monetization approach,” he said in the report.

Plenty of people are alarmed by “deepfake” AI copies of real people and impressed with realistic AI images like the Pope blinged out in a puffy jacket. To help combat the problems, Adobe is using a technology called content credentials that it helped develop to improve transparency. In my testing, Firefly often was able to capably blend imagery with existing scenes, either inserting elements with the generative fill tool or widening an image with generative expand. It sometimes can match a scene’s lighting and perspective, a difficult feat, and even create plausible reflections.

For example, in the parachuting hippopotamus image above, I first prompted Photoshop to generate a hippo against a blue sky, then expanded the image to give it more sky, then added the parachute. But it also often produces distortions or weird problems – for example, an elephant with a second trunk where its tail should be. Often you’ll have to reject a lot of Firefly duds and try different prompts to get useful results, and so far at least, it doesn’t look likely that MidJourney fans will abandon that rival tool for generating AI imagery. I used Photoshop’s Firefly generative AI technology to add this red crab to a photo I took of an American avocet sweeping a mudflat with its bill.

Adobe generative AI suite Firefly now available for commercial use – Fox Business

Adobe generative AI suite Firefly now available for commercial use.

Posted: Wed, 13 Sep 2023 18:38:27 GMT [source]

Text Generation involves using machine learning models to generate new text based on patterns learned from existing text data. The models used for text generation can be Markov Chains, Recurrent Neural Networks (RNNs), and more recently, Transformers, which have revolutionized the Yakov Livshits field due to their extended attention span. Text generation has numerous applications in the realm of natural language processing, chatbots, and content creation. The discriminator’s job is to evaluate the generated data and provide feedback to the generator to improve its output.

This represents the next stage of a journey we began a decade ago, when we saw the potential of AI to transform every aspect of computing. Since then we’ve brought hundreds of AI features into our products, built on Adobe Sensei. Firefly, which was released in Beta in May, provides AI-powered image creation and editing for enterprise users that the company says are safe for commercial use. The AI model on offer from Adobe has been trained on stock images owned by the company, public domain content, and other openly licensed or non-copyright material. Generative AI uses AI and machine learning algorithms to enable machines to generate artificial yet new content. The end result is a totally new content that tricks the user into believing the content is real.

  • The company launched the Content Authenticity Initiative (CAI) in 2019 to bring more transparency to digital content.
  • “While generative AI features are in beta, all generated output is for personal use only and cannot be used commercially,” Adobe says.
  • Images created using Adobe’s tools will be labeled as AI-generated using content credentials, Subramaniam said.
  • No, generative credits don’t roll over to the next month because the cloud-based computational resources are fixed and assume a certain allocation per user in a given month.
  • Generative AI is the next evolution and we hope you’ll be a part of the dialogue for how best to move it forward.

Recently a deepfake video of President Volodymyr Zelensky stating that he will lay down arms and return to his family has been broadcasted on Ukrainian news that was hacked. Technology can be used for both good and bad and Deepfake technology is another perfect such example that has the potential to be exploited for malicious activities. In this blog let us try to understand what Generative AI is and its applications and limitations.

Like any other AI streams like AI domains, including computer vision, conversational intelligence, content intelligence, and decision support systems, Generative AI also tend to grow with more and more applications across multiple industries. In this article, we explore what generative AI is, how it works, pros, cons, applications and the steps to take to leverage it to its full potential. Today’s generative AI can create content that seems to be written by humans and pass the Turing test established by notable mathematician and cryptographer Alan Turing.

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